Privacy Policy

Easy Healthcare Privacy Policy

Last Updated:  May 17, 2023

EASY HEALTHCARE CORPORATION (“Easy Healthcare”, “we”, “us”, “our”) is committed to safeguarding the Personal Information that we collect and process about you when you use our websites, and (“Sites”) and the Premom mobile application (“App”) (the Sites and App together are called the “Services”). This Privacy Policy applies to the Services and is intended to help you understand (i) how we collect and process your information, including Personal Information when you use the Services; (ii) how we use and disclose it; (iii) how we protect your Personal Information; and (iv) the choices you may have concerning your Personal Information. Your privacy and the security of your Personal Information are very important to us. Please read this Privacy Policy carefully.

Information We Process

We collect and process information about you in various ways and from various sources when you use the Services. For example, you may provide Personal Information directly to us, we may collect certain information about you automatically through your use of the Services, or we may obtain information about you from vendors or other unaffiliated entities who may be acting on our behalf.

Information You Provide to Us

You may provide information, such as the following categories of information, to us directly or to entities acting on our behalf.

Name. You may provide us with your full name, such as when you become a subscriber to the Services, request customer support, or inquire about the Services.

User Credentials. When you register for the App, you will be asked to provide credentials to allow you to access your account. These credentials may include a username and password.

User Identifiers. We may assign you one or more unique numbers or other identifiers that we use to identify you in our internal systems and recognize you over time and across different devices.

Year of Birth. We ask you to provide your year of birth when you use the App so we can calculate your age.

Contact Information. You may provide us with your email address in connection with signing up for our newsletters, purchasing a product, or otherwise communicating with us. You may also provide us with your telephone number, such as when you request a “text” message from us, reach out to customer support, send us an inquiry about our products or Services, or place an order.

Home or Shipping Address. You may provide your home or shipping address when you place a transaction, such as when you order a product, contact us about your order or make a return.

Payment Type. We receive your payment type when you place an order in the App or on the Site.

Information Regarding Your Health and Well Being. You may provide us with information about your health and well being when you use the Services and, in particular, when you enter information related to your fertility and cycles into the App, submit a question to Ask an Expert, or engage in a consultation chat. Such information may include the following:

  • Menstrual Cycle Dates.
  • Fertility test results & images of fertility tests, including ovulation, pregnancy, progesterone, and other fertility test results.
  • Basal Body Temperature (BBT) readings and information, including BBT information that you input into the App via other apps (such as Apple HealthKit).
  • Other Information Related to your Menstrual Cycle, Pregnancy and Health, such as average period length, user recorded ovulation day, cervical mucus quality, cycle length, symptoms, menstrual flow, moods, pregnancy status, information about insemination, and cervical position.
  • Medication Information, including name, type, and daily intake.
  • Vitamins and Supplements, including name, type, and daily intake.
  • Health Related Documents and Records, such as ultrasound records, blood tests, IUI sperm prep, semen analysis, HSG tests, Fern test, other fertility test results, and other test results, diagnosis, or treatment reports.
  • Other Information About your Health and Activities, information regarding your sexual activity, weight, sleep hours, and physical activity levels.

User Content. We collect the data you submit when you contact customer support, submit responses to a survey, provide ratings or feedback for products, or otherwise engage with us, the In App Community, Consultants or Experts. User content may include photographs, or audio or video recordings submitted by you in connection with a customer support request and may also include Health and Well Being Information as described above.

Information We Collect Automatically  

We or providers on which we rely may also collect information from you automatically when you use the Services.  We may use cookies, software developments or other technologies to collect such information as set forth in the “Cookies, Software Development Kits, and Other Technologies” section below. The information we collect automatically will depend on the Services you access and use and your engagement with them. It may include:

Technical Information. We may automatically collect information about your mobile device, computer or web browser, such as:

  • Device Model
  • Device Name
  • Operating System
  • Hardware Version
  • File and Software Names and Types
  • Connection Information including Browser Type, Language, and Time Zone
  • IP Address
  • Referring URL
  • Websites or services you visit before or after visiting the Site
  • Browser or Device Characteristics
  • Operating System
  • Language Preferences
  • Country and General Location Information

Usage Information. We may automatically collect information regarding your interaction with our Services. For instance, the times when you use the Sites and your engagement with the App.  Such usage information may include the following:  

  • Details regarding how frequently and when you use the Services.
  • Information regarding your interaction with the Services. This may include what pages you visit on our Sites, how long you spend on them, the links you click, features and portions of the App you interact with, and the actions you take within the App (such as when you upload a photo, log cycle data or make a purchase).
  • Information regarding your interaction with our emails and messages. This may include whether you open the messages or click links within them or forward the messages.
  • Information regarding App Performance. This may include data on crashes and App functionality.

How We Use Your Information

We may use your information, including Personal Information, for various reasons depending on the information provided and your relationship with us. For instance, we may use your information in the following ways, or as otherwise disclosed to you:

To provide you with the Services. We use your information to provide you with the Services. For instance, we use your information to fulfill our contractual obligations to you, to facilitate your orders and transactions, and to establish, administer and manage your account.

We also use your Personal Information, including your Health and Well Being Information, to provide you with specific features of the Services that you request. For example, Consultants may view your Health and Well Being information when you request a Consultation and Experts will have access to such information when you submit a question to Ask An Expert.  Similarly, when you Subscribe to a Membership and are eligible to obtain a Fertility Expert’s Report and Plan that is personalized to you, we and providers acting on our behalf will review your Health and Well Being Information and cycle tracking data to prepare a personalized report for you.

In connection with the 9-Cycle Money Back Guarantee Program, we will access your Personal Information, including your Health and Well Being Information, to check your eligibility for the refund program.

We also provide personalized data analysis and digital content for educational purposes.

To Communicate With You. We may contact you via email, push notification or other means with critical user or service updates, with transactional messages, to inform you of technical issues or other information important to support the Services.

We may also contact you for purposes of customer engagement and support (including to receive feedback and comments from you about the Services and inquire about any features you would like to see in future versions).

We will contact you to send you marketing communications, ask for your satisfaction rate, or to offer you upgrades, promotions and additional products (our products or third parties’ products) that you may be interested in.

For analytics purposes. We may use your Personal Information to evaluate your usage, preferences, and trends for statistical and analytical purposes which we may use for marketing purposes, operations and product development. We may also use it to improve the user experience and customize, measure and improve our Services and content.

To engage in marketing and advertising. We may use your Personal Information to market to you and for advertising purposes. This may include sending emails, text messages, push notifications, and in-app messages or other communications and marketing or advertising products, services, features, offers, promotions, sweepstakes, news, and events.

For compliance with law, to enforce our rights and manage our business. We may use your Personal Information to carry out our obligations, enforce our rights and manage our business, including to enforce the Terms of Service, EULA or any other agreement between you and us.

We may also use your Personal Information to prevent activity we determine to be potentially illegal or contrary to our terms of service, or as permitted or required by law, including for auditing, fraud and security monitoring purposes.


To Whom We Disclose Your Information

We may disclose your information, including Personal Information, to unaffiliated entities or permit them to access your information. For example:

To provide the Services and operate and promote the Services. We employ or engage other companies and people to perform tasks on our behalf and we may need to share your Personal Information with them to provide the Services to you, to respond to your technical support questions, to provide customer support, or to otherwise assist us with providing the Services.  For example, when you submit a question to the Expert Q&A Library the question will be shared with our Experts, and when you place an order, details regarding the products to be included in your delivery will be provided to entities that fulfill shipments. We may also disclose your Personal Information to providers when we promote our business, including for marketing and advertising purposes, and to conduct audience engagement and analytics related to the Services.

With other users of the Services. We may share your Personal Information as described in the section regarding the “In-App Community”.

To comply with legal requirements and enable protection of rights. We may disclose your Personal Information at the request of law enforcement or government agencies, in response to subpoenas, court orders, or other legal processes, or as otherwise required by any law, regulation or legal order that we are subject to.  

We may also disclose your Personal Information to protect the rights, property, or safety of another person, to monitor for or prevent fraud, or to investigate or prevent your violation of any contractual or other relationships with us or your suspected illegal or unlawful activities.

As otherwise described to you or with your consent. We may disclose your Personal Information to unaffiliated entities as otherwise described to you or with your consent.

In connection with a business transaction. If Easy Healthcare or any of its affiliates, subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger, consolidation, sale or divestiture of assets, any information collected pursuant to this Privacy Policy, including Personal Information we may possess about you, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.


Specific entities, among others, with which we may share your information, including Personal Information, the information we share and the purposes for which we share it are set forth below.



Data shared




Payment and banking information

Personal identifiers

Payment processing for Services


Data shared




AWS (Amazon Web Services)

All information you provide to us and that we collect about you

To store your information when you use our Services


Data shared




Survey feedback and answers

To conduct surveys




Data shared








User identifier

Email address

The email content you send to us

Our answer to your email

Customer service


Data shared









Your name

Email address

Order detail

Physical address

Telephone number


Shipping of products to customers in the United States


Data shared










FBA (Fulfillment By Amazon)

Your name

Email address

Order detail

Physical address

Telephone number



Shipping of products to customers outside the United States



Data shared




IDFV (Identifer for Vendors)

Enable live messaging and video chat


Data shared





Amazon Simple Email Service

Your name

Email address

Physical address

To communicate with App users


Data shared







Email address

User’s activity or action on Site

User’s transactional information

To send you our newsletters, email notifications and surveys



Data shared







Singular Labs

IP address

App launches

Subscription status

Brand/product engagement

To provide analytics on App marketing campaigns


Data shared




Google Firebase Messaging and Crash Analytics

User identifier, Firebase installation identifiers


Crash tracking, push message



Data shared








IP address

Device information

Network connection

User’s activity or action on Site

Purchase transaction data with our Services

To host the e-commerce storefront and engage in retail transactions


Data shared




Facebook Login (Meta)

Fact of App launch if using Facebook to login


To permit login to App via Facebook


Data shared



Google Sign-In

Fact of App launch if using Google to sign in

To permit login to App via Google


Data collected




Technical Information, App events  

Marketing Analytics



In-App Community

When you share and communicate using our community features in the App, you select the audience for the post. If you select the “Public” option for your audience, anyone who has joined the App community platform can also view it.

This includes your username and any content you share as a post, comment, or question within the App community. Public information can also be seen, accessed, reshared, or downloaded through third-party services such as search engines, APIs, and by other services that integrate with our Services.

You should carefully consider what you choose to share on the App community platform because people who can see your activity on our Services can choose to share it with others on and off our Services platform, including people and businesses outside the audience you shared with. For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot, or reshare that content to others across or off our Services, in person or in virtual reality experiences. Also, when you comment on someone else's post or react to their content, your comment or reaction is visible to anyone who can see the other person's content.

Other users can also use our Services to create and share content about you with the community. For example, other users can mention you in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you in our Services, you can report the content to our administrators by contacting us at

Cookies, Software Development Kits, and Other Technologies

When you use the Services, we and our vendors may use cookies or similar technologies (such as software development kits (SDKs)) to collect or receive certain information about your use of the Services. Some of these technologies that we use are “strictly necessary” or “required” for the Services to function. We also use analytics tools, such as to help us measure traffic and usage trends for the Services. Such analytics tools may provide data, such as information about your engagement with the Services which may be used to provide content, analysis or functionality or to measure and analyze engagement with the Services.

Your Choices. Most browsers and devices are configured to accept cookies and similar tracking technologies automatically. You may be able to set your browser and device options so to limit such technologies. Choices are typically device and browser specific. Please see for additional information.

Retention of Your Personal Information

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected and processed, including for the purposes of satisfying any legal, regulatory, accounting or reporting requirements. To determine the appropriate retention period for your Personal Information, we will consider the amount, nature, and sensitivity of the Personal Information, the potential risk from unauthorized use or disclosure, the purposes for which we process Personal Information and whether we can achieve those purposes through other means, and applicable legal requirements.

Information Security

We believe that the largest threat to security and privacy is that someone could get your device and account information. You can help keep your Personal Information secure by properly selecting and protecting passwords, not sharing passwords with others, and preventing others from using your mobile device, laptop or other devices that can access the Services.


Although the Services may contain links to other websites or services, we are not responsible for the privacy policies and/or practices on those websites or services. The information practices of those websites or services are not covered by this Privacy Policy. You should read the privacy policy stated on that website or service before sharing your Personal Information with any websites or services.  We are not responsible for the privacy policies or other sites and encourage you to read their privacy policies.

Note About Children and the Permissible Age of Use of the Services

United States. Children are not eligible to use the Services and we ask that people under the age of 13 do not submit any Personal Information to us. If you are aware of anyone under 13 using the Services, please contact us at and we will take the required steps to delete their Personal Information and (or) delete their account.

European Economic Area and California. You must be at least 16 years old to use the Services. If you are aware of anyone younger than 16 using the Services, please contact us at and we will take steps to delete their Personal Information and (or) delete their account.

Your Choices

If you wish to withdraw your consent for us to contact you to send you marketing or commercial communications, you may contact us via email at, or

Your Rights to Your Personal Information

You may have rights in relation to your Personal Information, including the right to delete your Personal Information (subject to certain limitations); access the Personal Information you enter into the Services; and ask us about what kind of Personal Information we have about you. These rights may depend on the country and state of your residence.

Please contact us at for additional information.

For individuals in the European Economic Area (“EEA”) or United Kingdom (“UK”), please see “General Data Protection Regulation (“GDPR”)” below.

For individuals who are California residents, please see “Your California Privacy Rights” below.

General Data Protection Regulation (“GDPR”)

If you are in the EEA or UK, you have certain rights regarding the Personal Data we have about you that you can exercise in certain circumstances. The GDPR defines “Personal Data” as any information which is related to an identified or identifiable natural person.  These rights are to:

  • Access the Personal Data we have about you.
  • Correct the Personal Data we have about you.
  • Restrict the processing of your Personal Data
  • Have your Personal Data deleted (i.e., the “right to be forgotten”)
  • Object to the processing of your Personal Data
  • Not be subject to automated decision-making.
  • Take your Personal Data somewhere else (i.e., the right to portability)

Where you have provided your consent to the processing of your Personal Data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. You may contact us at to make any of these requests. We may require you to provide proof of your identity before we are able to fully review your request. Please note that, where we determine that we can grant your request, we will do so as soon as possible, but it may take us more time in some cases, for example for full erasure of your Personal Data stored in our backup systems. There may be situations where we are not required to comply with your request and we will let you know if one of those situations arises.

Our lawful basis for processing your Personal Data is typically going to be your consent, but we also may process your Personal Data because of a legal obligation, performance of a contract with you, or because we have a legitimate interest in doing so.

We use intelligent algorithms that provide certain App functions, such as predictions of your cycle and ovulation day. The more Personal Data about your cycle, ovulation tests, and BBT that our intelligence algorithm can work with, the better predictions you get from the algorithm.

We hope that you don’t ever have an issue with the way that we handle your Personal Data, but if you do, contact us at to let us know so that we can make it right. If you’re ever not happy with the way that we handle your request, you can file a complaint with your local supervisory authority.

The Services are hosted in the United States and are governed by United States law. If you are visiting or using the Services from outside the United States, please be aware that your Personal Data may be transferred to, stored, and processed in the United States. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Where we further transfer your Personal Data in the United States and where required by law, we have put in place appropriate safeguards to protect your personal data. If you would like further information about this you can request it from

Your California Privacy Rights

If you are a resident of California, you may have certain rights under the California Consumer Privacy Act (“CCPA”).

Right to Know. You may have the right to know how we have collected, used and disclosed your Personal Information. Specifically, you may have the right to know:

  • The categories of Personal Information we have collected about you.
  • The categories of sources from which we have collected your Personal Information.
  • The business or commercial purpose for which we collect, sell or share your Personal Information.
  • The categories of third parties to whom we have disclosed your Personal Information.
  • The categories of Personal Information that we have sold or shared about you and the categories of third parties to whom it was sold or shared.
  • The categories of Personal Information we have disclosed about you for a business purpose and the categories of persons to whom we have disclosed it.


In addition, you may have the right to know the specific pieces of Personal Information we have collected about you. Subject to certain limitations, you may request that we provide this information dating back to January 1, 2022.

Right to Make a Deletion Request. You may have the right to request that we delete your Personal Information that we have collected or received. Subject to certain exceptions, we must delete your Personal Information and direct our vendor to delete your Personal Information.

Right to Correct Inaccurate Personal Information. You may have the right to request that we correct inaccurate Personal Information about you, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information.

Right to Opt-Out of Sales of Personal Information. You may have the right to opt-out of the sale of your Personal Information.

Right to Opt-Out of Sharing of Personal Information. You may have the right to opt-out of us sharing your personal information for cross-context behavioral advertising purposes.

Right to Limit Use and Disclosure of Sensitive Personal Information. Subject to certain exceptions, you may have the right to limit our use and disclosure of your sensitive personal information.

Right to Non-Discrimination. You have the right not to be discriminated against by us for choosing to exercise your rights under the CCPA.

How to Exercise Your California Privacy Rights. You may call us at 855-822-6999; LiveChat with us; or email us at with “CCPA Privacy Rights” in the subject line and in the body of your message to exercise these rights.

Shine the Light.  If you are a California resident who provides Personal Information in obtaining products or services for personal, family or household use, California Civil Code Section 1798.83 (“Shine the Light Law”) permits you to request in writing and obtain from us, once per calendar year, data about the Personal Information we shared, if any, with other third parties for their own direct marketing purposes. To make such a request, please contact us at and write "Shine the Light - Request for California Privacy Information" for the subject of your message. We will send you a reply email within 30 days containing the requested information once we confirm your request. Not all the shared Personal Information is covered by the Shine the Light Law requirements and therefore only Personal Information which is covered will be included in our response.

Changes to the Privacy Policy

We may update this Privacy Policy periodically.  We will post the changes to this policy online on our Sites and in our App and update the “Last Updated” date at the top of the Privacy Policy. We encourage you to review our Privacy Policy to stay informed.  If you disagree with the changes to this Privacy Policy, you should discontinue your use of the Services. By accessing and/or using the Services, you agree that we may collect, process, and share your information (including Personal Information) consistent with this Privacy Policy.

Contacting Us

Any questions in respect of this Privacy Policy or other questions should be sent to the following email address: or

Easy Healthcare has appointed a Data Protection Officer. If you have any questions or concerns regarding the protection of your personal data, please email the Data Protection Officer at

If you would like to: access, correct, amend, or delete any Personal Information we have about you, register a complaint, or simply want more information, contact our Director of Privacy Compliance at or